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Hochschulbibliothek der TH OWL

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259 Treffer

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259 Treffer

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  1. Detailansicht für Treffer 1 öffnen
    Critique of Plato’s Conception of Morality With Reference to the Teachers’ Expected Examination Integrity in Kenya
    Andafu, Edward M
    2019
    Online Hochschulschrift
    Zugriff:
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  2. Detailansicht für Treffer 2 öffnen
    Clause Chaining in Kisukuma: a Role and Reference Grammar Approach
    Mbuki, Kulwa
    2019
    Online Hochschulschrift
    Zugriff:
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  3. Detailansicht für Treffer 3 öffnen
    Normalization Of Political Corruption In Africa With Special Reference To Kenya
    Nyongesa, George ; Odhiambo, J.
    2019
    Online Hochschulschrift
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  4. Detailansicht für Treffer 4 öffnen
    Integration of Cloud Computing and Service Delivery in Academic Libraries with reference to South Eastern Kenya University
    Guchacha, Joseph, T ; Makori, Elisha, O ; et al.
    2019
    Online Hochschulschrift
    Zugriff:
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  5. Detailansicht für Treffer 5 öffnen
    Strategy Implementation And Performance At Metropol Credit Reference Bureau Limited In Kenya
    Mokaya, Sarah K
    2019
    Online Hochschulschrift
    Zugriff:
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  6. Detailansicht für Treffer 6 öffnen
    An Analysis and Densification of Continuously Operating Reference Stations Cors in Nairobi and Its Environs: a Geospatial Information System Gis Approach
    Barasa, Anthony K
    2018
    Online Hochschulschrift
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  7. Detailansicht für Treffer 7 öffnen
    Impact Of Credit Reference Bureau On Loan Performance In Micro Finance Institutions In Kenya.
    Ochieng, Moses O
    2018
    Online Hochschulschrift
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  8. Detailansicht für Treffer 8 öffnen
    The Performance of Iso Certified Firms in Kenya With Reference to Organizational Resources, Values System, And Management Capabilities
    Otulia, Patrick O
    2018
    Online Hochschulschrift
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  9. Detailansicht für Treffer 9 öffnen
    Credit Reference Bureau Effect on Financial Performance of Non-deposit Taking Micro Finance Institutions in Kenya
    Orengo, Edwick O
    2018
    Online Hochschulschrift
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  10. Detailansicht für Treffer 10 öffnen
    Influence of Credit Reference Bureau on Loan Default Strategies: a Case of Commercial Banks in Kenya
    Muhanda, Ferdinand M
    2018
    Online Hochschulschrift
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  11. Detailansicht für Treffer 11 öffnen
    Investigation Of Under-Age Single Mothers In Reference To Christian Perception Of Family In Thogoto Village, Kĩambu County
    Lameck, Omwoyo Momanyi
    2018
    Online Hochschulschrift
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  12. Detailansicht für Treffer 12 öffnen
    Social Media As A Marketing Tool For Electronic Resources Among Postgraduate Students In Reference To United States International University Africa (Usiu-A) Library In Kenya.
    Zubeda, Mtunda N.
    2018
    Online Hochschulschrift
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  13. Detailansicht für Treffer 13 öffnen
    Discussing New Challenges Facing the Principle of Non-refoulement in the Refugee Law With Particular Reference to Kenya
    Apondi, Josephine, O
    2017
    Online Hochschulschrift
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  14. Detailansicht für Treffer 14 öffnen
    Frames of Reference in Dholuo: a Cognitive Semantic Approach
    Awino, Ogelo
    2017
    Online Hochschulschrift
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  15. Detailansicht für Treffer 15 öffnen
    Total Quality Management for User Satisfaction in Library Operations and Services With Reference to Usiu-africa Library
    Munyao, Moses M
    2017
    Online Hochschulschrift
    Zugriff:
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  16. Detailansicht für Treffer 16 öffnen
    Seasonal supply patterns and pricing effeciency for milk in Kenya with particular reference to Kiambu District.
    Kidane, H.
    2017
    Online Hochschulschrift
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  17. Detailansicht für Treffer 17 öffnen
    Credit Operation–Based Strategies And Operational Performance Of Kenyan Credit Reference Bureaus
    Oyende, Jael G
    2016
    Online Hochschulschrift
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  18. Detailansicht für Treffer 18 öffnen
    Peasant Transformation in Kenya: a Focus on Agricultural Entrepreneurship With Special Reference to Improved Fruit and Dairy Farming in Mbeere, Embu County
    Njeru, Geofrey R
    2016
    Online Hochschulschrift
    Zugriff:
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  19. Detailansicht für Treffer 19 öffnen
    There is no doubt that social media has taken the world by storm. While posing a threat to traditional marketing methods, it has also introduced a world of endless opportunities for brands. This study sought to investigate the effect of social media use on building brand equity with reference to three star hotels in Nairobi. To achieve this, primary data was collected using semi-structured questionnaires. The questionnaires were administered online through social media sites and email. Data was analyzed using descriptive statistics and presented in form of tables, pie charts and graphs. All participants had sufficient and regular experience with social media sites and were asked to discuss their experience in using social media to build the brand equity of their respective hotels. The findings demonstrated that the use of social media to build brand equity is in fact beneficial to the three star hotels in Nairobi County. According to the respondents, it increases brand awareness, improves brand image and brand loyalty, pointing to brand salience, fostering judgments and feelings and brand resonance respectively as per the brand resonance pyramid. Nonetheless, the use of social media may also affect all these aspects of a brand negatively leading to negative brand equity. This research only focused on the views of the marketing management and their equivalent. The researcher recommends a similar study to be conducted particularly with a view on the consumers of hotel services in Kenya. The researcher further recommends theoretical and empirical investigation into the use of social media with regards to the greater marketing field across industries.
    Nyamari, Roseline K
    2016
    Online Hochschulschrift
    Zugriff:
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  20. Detailansicht für Treffer 20 öffnen
    Incisive Papilla as a Biometric Reference to Maxillary Anterior Tooth Positions Among Kenyans of African Descent
    Ogada, Cyril, N
    2016
    Online Hochschulschrift
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