Contextual Influences on Perceptions of Merchant-Supplied Reference Prices.
In: Journal of Consumer Research, Jg. 16 (1989-06-01), Heft 1, S. 55-66
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academicJournal
Zugriff:
Titel: |
Contextual Influences on Perceptions of Merchant-Supplied Reference Prices.
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Autor/in / Beteiligte Person: | Lichtenstein, Donald R. ; Bearden, William O. |
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Zeitschrift: | Journal of Consumer Research, Jg. 16 (1989-06-01), Heft 1, S. 55-66 |
Veröffentlichung: | 1989 |
Medientyp: | academicJournal |
ISSN: | 0093-5301 (print) |
DOI: | 10.1086/209193 |
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